VGI Global Media Public Company Limited (VGI) is a leading integrated marketing communications provider in Thailand and the wider Asian region. It offers a full range of integrated marketing services, including advertising, public relations, digital marketing, and media buying. In 2018, VGI reported impressive fourth-quarter profits.
VGI Fourth-Quarter Profits in 2018
VGI reported fourth-quarter profits for 2018 of THB 637 million (around $19.5 million), an increase of 15.5% on the same period in 2017. The company attributed the growth to efficient cost control, improved market share, and an increase in marketing campaigns.
In addition to the fourth-quarter profits, VGI reported a full-year profit of THB 2.3 billion (around $71 million) in 2018, a 7.3% increase on the previous year. This was mainly due to strong performance in the Thailand market, which accounted for 70% of the company’s total revenue.
VGI’s Growth Strategy
VGI has implemented a strategy to grow its core business and expand its operations across the region. In 2018, the company acquired a majority stake in a leading Indonesian digital marketing company, BigBangMakers. This move allowed VGI to gain access to the fast-growing Indonesian market, and also to benefit from BigBangMakers’ innovative technology and expertise.
VGI has also strengthened its presence in Thailand through the launch of a new business unit focused on digital marketing and technology. This new unit provides VGI with access to the latest technology and digital marketing expertise, and is expected to add value to the company’s existing services in the region.
People Also Ask
What Was VGI’s Total Revenue For 2018?
VGI reported a total revenue for 2018 of THB 3.2 billion (around $98 million). This was a 5.5% increase on 2017, and was mainly due to strong performance in the Thailand market.
What Was VGI’s Operating Profit For 2018?
VGI reported an operating profit of THB 2.3 billion (around $71 million) in 2018, a 7.3% increase on the previous year.
How Much Did VGI Acquire BigBangMakers For?
VGI acquired a majority stake in BigBangMakers for a total consideration of THB 1.12 billion (around $34.3 million). This acquisition gave VGI access to the fast-growing Indonesian market, as well as to BigBangMakers’ innovative technology and expertise.
What Was VGI’s Market Share In 2018?
VGI’s market share in 2018 was estimated to be around 16%. This was an increase on the previous year, and was mainly due to efficient cost control, improved market share, and an increase in marketing campaigns.
VGI’s impressive fourth-quarter profits in 2018, as well as its full-year profit, demonstrate the success of its growth strategy. The company’s acquisition of BigBangMakers and the launch of its new digital marketing and technology business unit have put VGI in a strong position to continue to capitalize on the growth opportunities in the region.